---
title: "Bounces"
url: "https://books.automatevalue.com/2/spotler-connector/54/bounces"
---

# Bounces

_✍️ DRAFT : IN PROGRESS_

Contact status:
- Active = Current contact base
- Inactive = Bounces and unsubscribe

Status:
- **Active : Static**, only exist in a static list, you can't select/filter them in a dynamic list (unless you reference the static list directly)
- **Active: Dynamic**, exist overall, can be selected and filtered using dynamic lists
- **Inactive: Soft bounce (4x)**, can't deliver the email at this time, already tried 4x. If Soft bounce but retries <4x it is still Active.
- **Inactive: Hard bounce (1x)**, can't deliver the email (email doesn't exist or is wrong)
- **Inactive: Opt-out**, Unsubscribed of everything
- **Inactive: Permanent**, explicit set to don't send any emails

## How to solve bounces?
Change the email-address, the contact will be activated again.

Best practice: when hard bounce then send an internal notification (a task or email) to correct the email address

 ![hard-bounce-profile-change-email.png](https://books.automatevalue.com/u/hard-bounce-profile-change-email-ZO4MH7.png)