Bounces
✍️ DRAFT : IN PROGRESS
Contact status:
- Active = Current contact base
- Inactive = Bounces and unsubscribe
Status:
- Active : Static, only exist in a static list, you can't select/filter them in a dynamic list (unless you reference the static list directly)
- Active: Dynamic, exist overall, can be selected and filtered using dynamic lists
- Inactive: Soft bounce (4x), can't deliver the email at this time, already tried 4x. If Soft bounce but retries <4x it is still Active.
- Inactive: Hard bounce (1x), can't deliver the email (email doesn't exist or is wrong)
- Inactive: Opt-out, Unsubscribed of everything
- Inactive: Permanent, explicit set to don't send any emails
How to solve bounces?
Change the email-address, the contact will be activated again.
Best practice: when hard bounce then send an internal notification (a task or email) to correct the email address
