Bounces #

✍️ DRAFT : IN PROGRESS

Contact status:

• Active = Current contact base
• Inactive = Bounces and unsubscribe

Status:

• Active : Static, only exist in a static list, you can't select/filter them in a dynamic list (unless you reference the static list directly)
• Active: Dynamic, exist overall, can be selected and filtered using dynamic lists
• Inactive: Soft bounce (4x), can't deliver the email at this time, already tried 4x. If Soft bounce but retries <4x it is still Active.
• Inactive: Hard bounce (1x), can't deliver the email (email doesn't exist or is wrong)
• Inactive: Opt-out, Unsubscribed of everything
• Inactive: Permanent, explicit set to don't send any emails

How to solve bounces? #

Change the email-address, the contact will be activated again.

Best practice: when hard bounce then send an internal notification (a task or email) to correct the email address